As part of Coca-Cola's overall 2014 World Cup efforts, we were asked to create a spot celebrating the doors that the game of soccer could open for youth. Working with international soccer star Damarcus Beasley, we created a piece that showcased the wonders that await anyone willing to take the field.
CW: Anthony Roberts
How do you galvanize black female voters in less than 60 days ?
This campaign for advocacy group Color of Change showed viewers how easily they were handing over their power by not taking a decisive stand in events like the midterm elections.
Just a small glimpse at how terrifying even a small amount of powerlessness can be, sparked a conversation that ultimately garnered over 2.3 million impressions, celebrity shares and brought the relevant issues of the election to the forefront.
For N.B.A fans, ball is life. Whether it’s checking the fantasy roster during conference calls, rocking Jordan’s to a client meeting, or watching last night’s highlights on the train. There is no off switch. And there’s only one drink that can fuel that kind of passion. Mountain Dew. All the energy of the NBA in a bottle. For those who dew all day.
Created Art Direction for the winning concept of Mtn Dew pitch.
CW: Rony Castor
This creative leave-behind gets rave reviews all over.
Bear Naked believes food should be more than just delicious, it should also help us unleash our full potential. That’s why they stripped the B.S. out of their food entirely, and made room for the hearty, nutritious sustenance people crave. So now we can all do what we were meant to do. Live an epic life.
One small effort creates a domino effect, starting a movement that can change the world. When Illinoisians choose to buy a Red Ribbon Cash ticket, each person becomes a part of the ongoing fight against HIV/AIDS.
This powerful campaign imagery and touching online video highlight how each individual contribution can have a huge impact, with 100% of profits dedicated to an HIV-free Illinois.
Concepted and Art Directed campaign that spanned online video, digital and social, print and a mural by a local artist.
CW: Sallie Stacker
The sheer variety of flavors in the Archway Cookies range inspired this fun spec campaign.
Just like any relationship, everyone falls in love with their favorite snacks because of some unique quality they bring to the table.
The vintage visuals of the campaign pay homage to Archway's historic roots, while creating a quirky brand personality to help this veteran brand stand out in the crowd.
CW/AD: Alanna Marshall
For the past 5 years, Coca-Cola's Pay It Forward program has created once in a lifetime opportunities for history makers ranging from Common to Magic Johnson to impart their knowledge and life lessons to teens on the rise.
This time around Coca-Cola set out to help moms to unlock their teens’ full potential with the Coca-Cola Pay it Forward Academy, featuring Steve Harvey.
Concepted and Art Directed campaign that spanned online video, digital, social, print, and retail.
CW: Anthony Roberts
Special Olympics athletes fearlessly push the limits, and prove that everyone is able to do the amazing in their own way. That includes Illinoisans who are able to do something great, simply by buying a Special Olympics instant ticket from the Illinois Lottery and supporting sports training for athletes, coaches and volunteers.
Concepted and Art Directed campaign that spanned print, digital, social, OOH and video.
Whether it’s shaking the hand of a service member, or offering our first-class seat to them on a plane, people feel compelled to show their appreciation to men and women in uniform. But after service members return to civilian life, however, it’s tougher to identify them and give them the sincere thanks they deserve.
This campaign for the Veterans Cash ticket gives Illinoisans an opportunity to really impact the lives of the everyday military heroes who live and work among them.
Concepted and Art Directed campaign that spanned TV, digital & social, print and OOH.
These are some posters I really enjoyed making, and entering into competitions. Take a gander.