The relaunch of the Courvoisier brand represents a complete shift in positioning and target. The "Honor Your Code" campaign highlights the importance of being unshakable and unapologetic in what you believe in.
It was a way of being that rang true for both the carefully crafted cognac brand and our purposeful, driven consumers.
Kicked off by a brand partnership with ASAP Rocky, the campaign went on to evolve and drive brand recognition by 15%.
CW: Gregorio Urbina
As part of Courvoisier’s “Honor Your Code” campaign, In Honor of Your City was a program that explored the unspoken codes that define cities and create unique culture and connections. Through a content series created in partnership with Hypebeast & renowned director Kid art, engaging experiential activations, as well as social and digital; we brought those codes to life.
CD/CW: Juan Santiago
As a legendary brand in the black beauty and haircare space, African Pride sought to reassert itself in the marketplace with the launch of its Moisture Miracle line, created specifically for consumers with kinky, coily hair.
We spread the message of #FeelingMyPride with all of the relatable feelings and revelations naturalistas experience on their journey to healthy natural hair.
Helped to pitch, win and create the campaign - via website revamp and quiz, social media, experiential, print and OOH.
The campaign help the brand gain engagement on social and expand their distribution into Walmart, Dollar General and more.
CW: Jewell Donaldson
The most awarded cognac house and the most legendary record label joined forces to create Courvoisier x Def Jam: Amplified, a platform that celebrated the hottest emerging music acts that truly embody Courvoisier’s philosophy of Honor Your Code.
This activation came to life via a high energy seven-city tour, as well digital, social and POS touchpoints.
CD/CW: Juan Santiago
Worked to create surreal, ethereal environments to highlight one of Courvoisier’s highest marques: XO. The symbolic imagery in each visual emanates outward from the bottle to represent he code that defines the brand - success is best shared .
These hero visuals were used for print, POS and digital.
CD/CW: Juan Santiago
How do you galvanize black female voters in less than 60 days ?
This campaign for advocacy group Color of Change showed viewers how easily they were handing over their power by not taking a decisive stand in events like the midterm elections.
Just a small glimpse at how terrifying even a small amount of powerlessness can be, sparked a conversation that ultimately garnered over 2.3 million impressions, celebrity shares and brought the relevant issues of the election to the forefront.
As part of Coca-Cola's overall 2014 World Cup efforts, we were asked to create a spot celebrating the doors that the game of soccer could open for youth. Working with international soccer star Damarcus Beasley, we created a piece that showcased the wonders that await anyone willing to take the field.
CW: Anthony Roberts
For N.B.A fans, ball is life. Whether it’s checking the fantasy roster during conference calls, rocking Jordan’s to a client meeting, or watching last night’s highlights on the train. There is no off switch. And there’s only one drink that can fuel that kind of passion. Mountain Dew. All the energy of the NBA in a bottle. For those who dew all day.
Created Art Direction for the winning concept of Mtn Dew pitch.
CW: Rony Castor
One small effort creates a domino effect, starting a movement that can change the world. When Illinoisians choose to buy a Red Ribbon Cash ticket, each person becomes a part of the ongoing fight against HIV/AIDS.
This powerful campaign imagery and touching online video highlight how each individual contribution can have a huge impact, with 100% of profits dedicated to an HIV-free Illinois.
Concepted and Art Directed campaign that spanned online video, digital and social, print and a mural by a local artist.
CW: Sallie Stacker
Special Olympics athletes fearlessly push the limits, and prove that everyone is able to do the amazing in their own way. That includes Illinoisans who are able to do something great, simply by buying a Special Olympics instant ticket from the Illinois Lottery and supporting sports training for athletes, coaches and volunteers.
Concepted and Art Directed campaign that spanned print, digital, social, OOH and video.
The sheer variety of flavors in the Archway Cookies range inspired this fun spec campaign.
Just like any relationship, everyone falls in love with their favorite snacks because of some unique quality they bring to the table.
The vintage visuals of the campaign pay homage to Archway's historic roots, while creating a quirky brand personality to help this veteran brand stand out in the crowd.
CW/AD: Alanna Marshall
For the over 5 years, Coca-Cola's Pay It Forward program created once in a lifetime opportunities for teens on the rise to soak up knowledge and life lessons from history makers ranging from Common to Magic Johnson.
This time around Coca-Cola set out to help moms to unlock their teens’ full potential with the Coca-Cola Pay it Forward Academy, featuring Steve Harvey.
Concepted and Art Directed campaign that spanned online video, digital, social, print, and retail.
CW: Anthony Roberts
Whether it’s shaking the hand of a service member, or offering our first-class seat to them on a plane, people feel compelled to show their appreciation to men and women in uniform. But after service members return to civilian life, however, it’s tougher to identify them and give them the sincere thanks they deserve.
This campaign for the Veterans Cash ticket gives Illinoisans an opportunity to really impact the lives of the everyday military heroes who live and work among them.
Concepted and Art Directed campaign that spanned TV, digital & social, print and OOH.
This creative leave-behind gets rave reviews all over.
These are some posters I really enjoyed making, and entering into competitions. Take a gander.